A senior managers’ delegation visited the factory in Beit Shemesh as part of a cooperation agreement signed between the companies according to which Gilro will supply the Spanish chain with edible sheets for cakes
Israeli company Gilro, which specializes in the manufacture of ice cream cones, wafers and cake decorations, was visited by a delegation from Mercadona, the largest supermarket chain in Spain. The visit comes as part of a cooperation agreement, according to which Gilro will supply the chain, which is considered the largest in Spain and Portugal and consists of circa. 1600 branches, with edible sheets and cake decorations for the chain’s cake factory, which manufactures ready-made frozen cakes with prints. Mercadona’s delegation toured Gilro’s production lines in Beit Shemesh and witnessed Gilro’s advanced international technology in the field of edible sheets’ printing for cakes.
The delegation included also representatives from the Dekora company, a Spanish manufacturer and marketer of cake decorations widely known throughout Europe, which is a partner in the cooperation agreement as well. The signing of the agreement constitutes for Gilro, which is regarded as a worldwide leader in cake decoration, an important share of its activity abroad.
Gilro was founded in 1950 and is privately owned by the Gelbard family. The company’s factory is located in Beit Shemesh and has 250 employees. Gilro manufactures ice cream cones and wafers for dozens of brands including Nestlé Ice Cream, McDonalds, Ossem, Unilever, Ben & Jerry’s, Feldman, Supersal Supermarket Chains and others. The company markets its products under the Alma brand, including gluten-free, sugar-free and organic products. In the field of cake decoration, Gilro is considered a world leader. The company markets sugar dough, edible cake decoration sheets, edible ink and a variety of supplementary products and sugar decoration. Products under this category are mainly sold abroad with only around 5% being sold to the Israeli confectioner market.